Discovery Day Agenda
The format of this event will be an Opening Keynote Session, followed by a series of Pitch Theater Sessions, closing on a final session titled Private Brand Ambition. Timing is TBD as new companies join the Pitch Theater lineup. Stay tuned for exact times (EST).
Tuesday, December 14, 2021
2021-12-14
Keynote: Power of Private Brands and E-Commerce
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<p><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;">61% of food retailers surveyed said e-commerce, including home delivery and click-and-collect Internet sales is considered “a major opportunity for private brands,” according to the latest Power of Private Brands report. Baker and Kimple share insights from its coverage on how retailers promote their private brands online. </span></span></span></p>

Kathy Kimple
Chief Retail Officer
FitForCommerce
Kathy Kimple is the Chief Retail Officer at FitForCommerce, where she leverages her 25+ years of leadership in digital and store operations for multichannel retailers, with a focus on luxury brands.
Kathy began her career at The Children’s Place, where she worked up the ranks to Divisional VP Store Operations. After that, she was at Linens N Things for almost 20 years, ending her time there as Corporate VP of Marketing, Ecommerce and Product Development. She was accountable for the success of all internet merchandising, operations and gift registry programs and initiated and implemented many omnichannel projects. She then went on to become VP of Ecommerce at Dick’s Sporting Goods, where she had complete P+L responsibility for their ecommerce business.
Prior to joining FitForCommerce, Kathy was Executive VP of Ecommerce and Registry at XO Group (including TheKnot.com) where she had complete responsibility for the ecommerce business (10 sites) and their successful registry business.
Kathy’s FitForCommerce work has included mobile commerce strategy, technology selection and organizational design at clients such as Aden & Anais, Alexander Wang, Arena Swimwear, Ascena Retail, Calvin Klein, Cleaner’s Supply, Coastal Construction Products, Cornerstone Brands, David’s Bridal, Gallup, Gucci, GameStop, HDS Global, Kenneth Cole, MasterCard Advisors, Perry Ellis, Rachel Roy, Revman/Kaltex, Lonely Planet, Our Campus Market, Orchard Mile, Puma, RevZilla MotorSports, Stein Mart, Steve Madden, The Home Depot, Thoroughbred Diesel, and many more.
Kathy has B.A. in History and Political Science from Douglass College, Rutgers University.
Tuesday, December 14, 2021
2021-12-14
PITCH THEATER SESSIONS
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Tuesday, December 14, 2021
2021-12-14
Private Brand Ambition
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<p><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;">Balanko will share insights from the company’s Brand Ambition study, taking a deep dive into the role own brands play in how consumers shop compared with national brands and across categories like premium, organic and better-for-you products.</span></span></span></p>

Shelley Balanko
Senior Vice President
The Hartman Group
Shelley Balanko has an informed understanding of social and cultural influences impacting the
food and beverage marketplace of today and tomorrow. As a member of The Hartman Group
leadership team, her focus is understanding industry challenges and needs. Shelley graduated
from the University of Windsor with a Ph.D. in Applied Social Psychology.

Doug Baker
Vice President, Industry Relations
Food Industry Association
Doug Baker is a food retail industry relations vice president for FMI – The Food Industry Association where he facilitates professional, non-competitive collaboration among member communities across private brands, technology, and grocery resilience issue areas. In addition to his facilitation of the private brands leadership council and their efficiency-driven initiatives to encourage brand owner innovation, Doug also oversees FMIs Technology, Industry Collaboration and Crisis Response communities of practice. Prior to FMI, Doug began his career in the food retail industry in 1984 with Fry’s Food Stores. His 30+ years in food retail have included leadership roles at Fry’s (a division of Kroger), Kraft/Nabisco and Federated Group with focuses on retail operations, consumer packaged goods and private brand development and marketing.