2017 Agenda Recap 

This breakthrough event focused on the impact of transparency and best practices to get you started on your journey to transparency.
Monday, May 14, 2018
6:00 PM - 6:45 PM
Welcome Reception
Location: Hyatt Lodge, Prairie Ballroom Foyer
6:45 PM - 9:00 PM
Welcome Dinner
Location: Hyatt Lodge, Prairie Ballroom A/B
Tuesday, May 15, 2018
7:30 AM - 8:30 AM
Check-in/Breakfast
Check-in Location: Hamburger University Foyer, 2nd Floor
Breakfast Location: Room 134
8:30 AM - 8:45 AM
Welcome
Location: Room 224, 2nd floor of Hamburger University
8:45 AM - 9:20 AM
The Future of Retail and Consumer Industries 
Location: Room 224, 2nd floor of Hamburger University
Casey Carl, former Chief Strategy and Innovation Officer, Target, shares his perspective and insights on the future of CPG retail with Patrick Moorhead, Chief Marketing Officer, Label Insight, in this fireside-chat style presentation. The tectonic plates of retail and brands and their relationship with consumers has shifted. Learn how the shoppers' demand for honesty and transparency is driving fundamental changes in the ways companies and brands go-to-market.
 
 
9:20 AM - 9:55 AM
The Corporate Value of Transparency
Location: Room 224, 2nd floor of Hamburger University
Value can be defined in various ways, as it is a quality that renders something desirable. Transparency has many corporate values, both measureable and subjective. Anne Bernier, Sr. Director, Business Process Strategy, Topco Associates LLC, shares the cooperative’s holistic view of transparency, including not only an information exchange of top quality data and attribution, but also best-in-class digital imaging, regulatory disclosure, and ease of access to product information and details. The value of Topco’s 50 member-owners is vast and the value of consumers is limitless. 
 
Presentation by: Anne Bernier, Sr. Director, Business Process Strategy 
 
9:55 AM - 10:25 AM
Break
10:25 AM - 11:00 AM
The Dangerous Disconnect between Consumers and Big Food
Location: Room 224, 2nd floor of Hamburger University
Do you know the risks to your business when consumers hold you responsible, but don't trust you? Consumers are increasingly interested in and less trusting of Big Food. They hold food companies responsible for safe, healthy, responsibly produced food, but they don't trust you to deliver. In this session, Roxi Beck, Director of Consumer Engagement, The Center for Food Integrity, will share research insights on the challenge of the dangerous disconnect, and how increasing transparency can lead to increased trust. 
 
Presentation by: Roxi Beck, Director of Consumer Engagement
11:00 AM - 11:30 AM
Q&A with Keynotes
Location: Room 224, 2nd floor of Hamburger University
Morning speakers will take general questions from the audience submitted via smartphones. 
11:30 AM - 12:30 PM
Lunch
Location: Foyer, 2nd Floor, Hamburger University 
12:30 PM - 1:10 PM
Track 2: Consumer Marketing
Location: Room HU 226
Activate and Evolve Product Transparency: How to Catchand Ridea Better CPG Growth Wave
Two-thirds of consumers claim they want to know everything that's going into the products they purchase and use. But Nielsen data reveals clean label products continue to gain favor with consumers. As retailers and CPGs respond with more "clean" options, the questions beg: what's next? 
 
Sarah Schmansky, VP of Nielsen's Fresh Growth & Strategy Team reports on the evolution of clean labels as well as emerging opportunities for CPGs and retailers to win with transparency. 
 
Presentation by: Sarah Schmansky, VP, Fresh Growth & Strategy Team
Track 1: Culture of Transparency
Location: Room HU 224
A Corporate Blueprint for Transparency Success
Transparency fears are real and often differ from one discipline to another. But don’t let that stop your company from creating a successful transparency initiative. Procter & Gamble’s Trade Standards Director Erin Hennessey discloses the road map that steered the CPG market’s biggest transparency compliance initiative to date. Learn how a shared commitment to the consumer united c-suite champions, a multifunctional team, and a single leader who stayed true to the vision.
 
Presentation by: Erin Hennessey, Trade Standards Director
1:20 PM - 2:00 PM
Big Moves from Small Companies
Location: Room HU 224
Today’s innovators tend to be entrepreneurial companies with a strong connection to what consumers are looking for. They also have transparency built into their business DNA. From health and wellness to where the ingredients are sourced and manufacturing practices, learn how these small companies are making big inroads against traditional brands, and what Big Food can learn from them.  
 
Panel Moderated by: Joel Warady, CMO, Enjoy Life Foods
 
Panelists include:
 
Sarah Chalos, Founder & President, IHeartKeenWah
  
 
Matt Matros, Founder, Limitless Coffee & Tea
      
 
Michelle Lorge, VP, Marketing, Simple Mills
  
 
 
 
Clear Labeling: Transparency 2.0
Location: Room HU 226
There is an all-out race to reformulate and reframe foods and household products to reduce chemicals, synthetic ingredients and anything consumers might perceive as 'not natural.' But achieving your clean label goals alone will not provide a clean bill of health from skeptical consumers.
 
We will share our proprietary research that reveals what consumers are asking for; why; and how much information they really want. While research shows no decline in consumer demand for information we are learning that 'more information' is not going to win back lost trust. 
 
To be a truly trusted brand today requires a new playbook for marketing and a personalized information-sharing ecosystem that starts on-pack. We will share insights on how to optimize the 'hidden white space' on-pack to send a CLEAR SIGNAL to consumers that your brand is doing all it can to clear away the clutter and restore consumer faith. 
Presented by:
Linda Eatherton, Managing Director, Partner, Global Food & Beverage Practice
 
2:00 PM - 2:30 PM
Break
2:30 PM - 3:10 PM
Transparency's Role in Innovation
Location: Room HU 224
From organic to clean labels to visual packaging updates and vegan offerings, Blount Fine Foods continues its innovation journey. William Bigelow, Chief Innovation Officer of the premium, handcrafted soup, entree, sauce and side dish manufacturer, shares how transparency influences innovation. 
 
Presentation by: William Bigelow, Chief Innovation Officer
 
The Consumer's Transparency Experience
Location: Room HU 226
Innit is more than a food app, it's a connected food platform, a centralized hub that integrates a disjointed food system–from CPG products to the connected kitchen– to give consumers the information they need to make smart, personal decisions. Josh Sigel, Chief Operating Officer, talks about the shared commitment to help consumers eat and live better that brings varying partner products and services together for a unique ecosystem that enables a creative, enjoyable and confident experience for the consumer. 
 
Presentation by: Josh Sigel, Chief Operating Officer
 
3:10 PM - 3:20 PM
Break
3:20 PM - 4:00 PM
Preparing for the Brave New World
Location: Room HU 224
The race to adopt and adapt is our new normal, and transparency risks getting lost as change accelerates and consumers trust less and fear more. Join Jay Porter, President, Edelman Chicago, as he identifies the future flashpoints of transparency. We'll review the near (AI and blockchain) and known (animal welfare and sustainability), and look at factors we need to start addressing, including gene hacking, workerless factories and the "Trolley Problem." Transparency has been a force for good in solving today's challengeslet's challenge ourselves to be ready for what's to come. 
Presented by: Jay Porter, President, Edelman Chicago
 
4:00 PM
Closing Remarks
Location: Room HU 224