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eCommerce Academy
An immersive one-day experience that offers the essential strategies for becoming tomorrow's leaders of e-commerce.
E-commerce accounts for the most growth in the modern retail landscape. As retailers and brands invest aggressively to re-engineer for this new era of commerce, teams and individuals need the context and tools to move the needle now.
Attend to gain the knowledge and immediately applicable skills necessary for driving performance. 
Academy Benefits
Solutions to YOUR pain points.
You'll work on a personalized plan to improve your channel performance through SEO and SEM, product content initiatives, ratings and reviews, shopper marketing, merchandising and promotions. 
Proven framework for success.
You'll grasp a solid understanding of the fundamental concepts and terms that are essential for succeeding with Amazon,, Kroger Clicklist and other online retailers.  
Steps for successful collaboration.
You'll learn how retailers and suppliers are successfully collaborating to plan and manage e-commerce strategies.
Who Should Attend?
This training is ideal for anyone currently working within the retail, e-commerce or digital marketing sectors, but is also suitable for quick learners who are new to working in e-commerce and are looking to approach the subject from a strategic perspective.
Your Instructors
Keith Anderson, SVP, Strategy & Insights

Keith leads the continuous innovation and development of Profitero’s e-commerce analytics solution for retailers and brands, helping global companies gain a deeper understanding of their online presence to optimize both online and in-store sales. For more than 10 years, Keith has been a trusted advisor to global retailers and CPG companies including Walmart, Target, Best Buy, P&G, Unilever and Coca-Cola.

Prior to his role at Profitero, Keith was Vice President of the Advisory practice at RetailNet Group. Keith’s insights have been featured in the Financial Times and Forbes magazine among other publications, and he is a frequent speaker at retail, technology, and media conferences.

Joan Driggs, Managing Director
Path to Purchase Institute

Joan Driggs is Managing Director of the Path to Purchase Institute, which serves the needs of its global member community of brand manufacturers, retailers, agencies and solution providers committed to supporting the shoppers’ path to purchase. The Path to Purchase Institute is part of subsidiary of EnsembleIQ, a business intelligence resource that helps people and their organizations succeed by solving big problems and inspiring bold ideas.

Prior to joining the Path to Purchase Institute in 2017, Joan was Editorial Director of EnsembleIQ’s Progressive Grocer. Joan also served as Director of Research at Mintel, a global consumer and market research firm. 

Guest Speakers
Richard Gentner, E-commerce Manager
General Mills

Richard leads General Mills’ ecommerce capability development for North America.  His key responsibilities are base content management and developing the analytical roadmap.  Prior to joining the eCommerce team three years ago, he held various positions at General Mills in Shopper Insights, Consumer Insights, and Marketing.

Tricia McCaffrey, Sr. Manager, E-commerce
General Mills
Tricia McCaffrey leads the shopper influence strategy and execution for General Mills on full basket retailers like Amazon Fresh and Fresh Direct. Her focus is in winning the first basket to acquire valuable consumers and by strategically applying the right marketing levers throughout the marketing funnel.
You and your team can’t afford not to take advantage of this experience.  
Questions about the content? Reach out to Stacey Bobby at