The headlines are undeniable: Amazon is upending the marketplace. Retailers and CPGs cannot afford to mull their strategies as Amazon and shoppers remain focused on increasingly easy and exciting shopping opportunities.

The new world order of speed and satisfaction is forcing companies to recommit to their reason for being and create experiences that will draw shoppers to their stores and sites for unique interactions with products and services.

Amazon is the ultimate reminder that brands and retailers must carve out strategies that are as unique as their businesses in order to drive growth and success.

This half-day symposium offers an opportunity to tap into critical elements of succeeding in an age of Amazon. Attendees will learn how to:

• Develop strategies for building on what their brands and companies already stand for. 
• Optimize Amazon's platforms and marketplaces for brand success.
• Adopt new technologies to speak to shoppers for both in-store and online. 

Session Evaluation