Transparency Track: Shopping for New Tech: How to Avoid an Impulse Buy With No ROI
Date & Time
Friday, May 17, 2019, 10:45 AM - 11:30 AM
Panel Moderator: Ronak Sheth, CEO, Label Insight
Consumers' expectations of the shopping experience continue to rise. These leading tech companies equip omnichannel retailers and CPGs with the tools they need - from package design to artificial intelligence, to augmented reality and e-commerce analytics - to meet consumers' demands for transparency and a better shopping experience. But how does a brand or retailer decide which new tech is the right investment, given where the future of e-commerce is headed?
In this panel session, attendees will:
- Gain insights in working with large food and beverage manufacturers' SmartLabel content, which is often useful beyond regulatory use within other departments.
- Hear best practices to alleviate the complexities that CPG companies face in managing their data to succeed with transparency initiatives for their shoppers.
- Learn how to evaluate the latest technologies available that are fueling e-commerce innovation, from Amazon to rising online retailers.