Today’s retail environment is explosive, unpredictable and exciting.
New players have entered the market. Emerging channels and technologies are challenging marketers to find new ways to think about their products and meet the needs of the shopper.
Navigating this landscape can be overwhelming and exciting.
The P2PSummit, is all about you. The collaborators, the innovation seekers, the passionate pioneers and the visionaries.
Join us and find your place as we re-imagine the future of commerce.
Collaboration Curator
Partnership - Collaboration - Activation - Teamwork
You know that a seamless shopper experience is built on a solid relationship between brand and retailer.
You weave a spider web of efficiency and innovation across departments, job funtions and companies to optimize team strengths and evolve client partnerships.
Can't miss keynotes:
- Presented by Meijer: The Three Kings - Focusing on What's Most Important
- Presented by Edelman: Beyond No Brand's Land: Building Brand Belief
Suggested seminars:
- Geek Nerd Suit: The Keys to Customer Centricity Success
- Bridging Brands and Sales Silos: Why and How Shopper Marketers Must Step Up
- Journey to the Top Tier Shopper Marketing Organization: A Case Study
Innovation Seeker
Technology - Trends -
Best-in-Case
You're a pioneer who fearlessly navigates the new frontier of retail uncertainty. You blaze ahead through an unpredictable and intangible territory, bulldozing a path for the rest of the industry to follow.
Can't miss keynotes:
- Presented by Google: Moonshot Thinking: Are You Ready, Willing & (most importantly) Able?
- Presented by RangeMe and Brandless: How Digital Disruption Has Change the Path to Market
Suggested seminars:
- The World of Automated Purchasing: Adapting to the New Frontier
- Channel Challenges: Forging the Future in the New Retail Environment
- "Alexa, Buy Now": The Rise of Voice Shopping
Measurement Maven
Insights - Research - Data - Psychology - Shopper Behavior
You love delving into data and translating it into actionable insights that drive growth.
Lucky for you, today's retail landscape is rich with shopper data. You can leverage your hypothesis-driven analysis to execute applications and effective storytelling.
Can't miss keynotes:
- Presented by Walgreens and WSL: Building Shopper Loyalty: Forget Discounts, Create Experiences
- Presented by Meijer: The Three Kings - Focusing on What's Most Important
Suggested seminars:
- Getting Past the BS of Marketing Measurement with Multi-Touch Attribution
- At-Home Media: Unlocking the Opportunity with Millennials
- How to Out-Predict Every One of Your Competitors - and Anticipate the Shopper of Tomorrow
Virtual Virtuoso
E-commerce - Digital -
Social Media
You have a natural curiosity, you're excited about what the world of technology has to offer.
You explore both consumer and technological trends and dare to see connections that most wouldn't fathom.
Main Stage Keynotes from:
Eight Tracks of Focused Content. Build the Agenda that Fits You.
Home of the Shopper Marketing Celebration
One of the core tenets of the Path to Purchase Institute is recognition.
We believe it's our duty to identify individuals and companies that are successfully leading the direction on the path to purchase.
Each year Effie Worldwide, in partnership with the Path to Purchase Institute, presents the winners of the Shopper Marketing Effie Awards. This prestigious award is given to integrated campaigns that best demonstrate how they effectively solve shopper marketing challenges, connect with shoppers and influence behavior along the path to purchase.
They will be presented in conjunction with the25th annual Shopper Marketing Magazine's Hall of Fame honors. From the work they produce to their daily business practices, these three deserving inductees represent the very best of the industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts along the path to purchase.
One Day Symposium: Succeeding in the Age of Amazon
Does your team know how to build the perfect PDP?
Can you deliver ROI with AMS & AAP?
Can you unlock the 'code' for crushing it on Amazon?
Brands and retailers need to carve out strategies that are as unique as their businesses in order to drive growth and success.
This half-day symposium offers an opportunity to tap into critical elements of succeeding in an age of Amazon.
Defy. Pricing. Gravity.
Built to Deliver an Innovative Experience
To successfully navigate the retail industry’s disruptive landscape, we must disrupt our very own mindset—evolving in the way we think and learn. This year's P2PSummit is re-imagined to include a variety of inspirational learning moments.
Keynotes
Visit the main
stage to hear macro trends that are transforming the industry and your shoppers.
Case Studies
Listen to in-depth case studies and generate specific strategies to support your programs.
Supported by Retail Media
Sponsored By: