<div>Welcome to 2019 P2PSummit!</div> <div>Registration is open to pick-up your badge and on-site materials </div>

<div>Join us at the kick-off reception to network and mingle before the start of 2019 P2PSummit! </div>

<div>Welcome to 2019 P2PSummit!</div> <div>Registration is open to pick-up your badge and on-site materials </div>

<div> <div><strong><i>We're excited to announce Destin Sandlin as 2019 P2PSummit Opening Keynote Speaker!</i></strong></div> <div> </div> <div>Discovery often happens outside your comfort zone. It’s when you step out into the unknown that interesting discoveries start to take place, and no one knows this better than Destin Sandlin. </div> <div> </div> <div>Sandlin is an Alabama-based rocket scientist whose popular YouTube channel “Smarter Every Day” videos help people look at the world differently.</div> <div> </div> <div>Sandlin, a Ph.D. candidate at the University of Alabama Huntsville, spent 15 years as a flight test engineer for the U.S. Army and holds a patent in rocket design. In his videos were his trademark passion for and commitment to science and global outreach light up the YouTube screen, he explores topics ranging from the physics of how helicopters fly to “how Houdini really died” to how and why cats always land on their feet.</div> <div>  </div> <div>In today's rapidly changing, digitally disrupted world, thinking differently is a key to unlocking growth and success. Sandlin will take us on a fast-paced, whirlwind voyage of discovery to help teach us how to look at the world differently, how to let go of bias, and how to train your brain to change rigid ways of thinking.  </div> </div>

<div>The closing of Toys "R" Us inspired toy companies to find new, innovative ways to connect with shoppers in an engaging way. find out how the Hasbro Walmart team partnered with a retail technology company to develop and deploy their own Toy Shop designed to enable list building, list sharing and conversion - all in one place. Find out how this idea went from concept to implementation while learning how you can also embrace technology to develop your ideal shopping experience. </div> <div>In this session, attendees will learn how to:</div> <ul><li>Design and build the ideal and most impactful shopping experience. </li> <li>Build, share and convert in one place. </li> <li>Develop a plan from concept to implementation. </li> </ul>

<div>As the General Manager and Chief Sales & Marketing Officer at Enjoy Life Foods, the #1 free-from food brand in the U.S., Joel Warady will conduct a presentation that discusses the growth of Free-From foods, including how the category is projected to grow 15 percent ($1.4 billion) in the U.S. alone between 2017 and 2021, how to best market towards all consumers (not just ingredient-conscious shoppers), how effective on-shelf marketing in conjunction with targeted digital outreach can redefine the shopper experience, and how brands/retailers can become a destination for shoppers looking for free-from products.</div> <ul><li>Life-threatening allergic reactions to food increased 377 percent in the last decade, according to a study by FAIR Health.</li> <li>As food allergy diagnoses and reactions continue to rise, there is a big opportunity for retailers to become a destination for shoppers needing free-from products.</li> <li>Free-from shoppers spend an average of $102 per cart load compared to $46 for regular shoppers, a 122 percent increase in spend per shopping trip.</li> </ul>

<div>With millennial, on-the-go shoppers looking for a variety of healthy and satisfying snack options, the goal of these collaborative partners was to establish Walmart as the destination for healthy snacking during the back to school season. Hear how this cross-category alliance worked to forge increased impressions and how you can apply these best in class principles to your shopper marketing programs. </div> <div>In this session, attendees will learn:</div> <ul><li>The importance of creating clear goal alignment with partners.</li> <li>How a collaborative approach helps build success by adding scale, cost efficiency and increase visibility. </li> <li>Tips and tricks to ensuring success for all parties involved. </li> </ul>

<div>Trust in companies and brands has been decreasing for the past decade, while consumers demand to know more about their products has been increasing. Unilever is responding to this environment by building trust through transparency. Hear the evolution of how this information is exchanged through SmartLabel, how Unilever is using the tool to build trust with its consumers, and how this data can be leveraged elsewhere to power a variety of brands' transparency initiatives. </div> <div> </div> <div>In this session, attendees will learn:</div> <ul><li>How brands are responding to consumers' increasing demand for more information on their products.</li> <li>What tools are available to allow these tactics to come to life.</li> <li>How global corporations can manage an initiative such as this across their portfolio of brands. </li> </ul>

<p dir="ltr">Transformational retail partnerships result in sustained collaboration, co-investment and accelerated growth, and are the result of manufacturers adopting a merchant mindset focused on the needs of the shopper. With the true power at retail in the shopper's hands, both manufacturer and retailer must be laser-focused on insights at the core of JBP or leave big money on the table. </p> <p dir="ltr">Evolution of manufacturer/retailer relationships will come from the collaboration across sales, marketing, insights and e-commerce teams to significantly amplify the impact of JBP - success that only results from a purposeful, holistic approach involving a new level of integration across companies. </p> <p dir="ltr">Learn how Hallmark did this and how it changed the game at retail. </p> <p dir="ltr">In this session, attendees will:</p> <ul dir="ltr"><li>Gain new perspective on what it means to have a merchant mindset organization focused on the shopper, brand and customer intersection.</li> <li>Learn how new capabilities developed by Hallmark enabled them to move beyond today's traditional model and the interdependency that is required to unleash the power of the organization. </li> <li>Understand how leveraging the power of elevated JBP capabilities can ignite a new level of growth for manufacturers and retailers, with lessons learned along the way. </li> </ul>

<div>This interactive session will feature a panel of Gen Z moms available to answer your questions! </div> <div> </div> <div>Here comes the next generation of power consumers - Gen Z Moms. With buying preferences and behaviors that set them apart for Millennial Moms, the Gen Z mother will soon control 4 trillion in consumer spending. Maria Bailey, CEO of BSM Media and author of <em>Marketing to Gen Z Moms: The New Trillion Dollar Market </em>and <em>Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,</em> will set the stage with insights and bold predictions about how they buy and why. </div> <div> </div> <div>In this session, attendees will:</div> <ul><li>Understand what shapes a generation of mothers.</li> <li>Discover what differentiates Gen Z moms from their Millennial predecessors.</li> <li>Identify specific consumer Gen Z behaviors that will shape future retail strategies.</li> <li>Recognize opportunities to capture the spending on Gen Z mom consumers.</li> <li>Create a shopping experience that leverages collaboration with the Gen Z mom and captures her purchases.</li> </ul><div> </div>

<div style="text-align:center;"><strong>Lunch Hosted by:</strong></div> <div style="text-align:center;"><img alt="" height="104" src="https://swoogo.s3.amazonaws.com/uploads/medium/165335-5b3a6a932cc8c.jpg" width="200" /></div>

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<div>Mondelez International and Coca-Cola have been partners for about a decade. Despite challenging consumer changes, retailer changes and internal organizational changes, these companies have maintained a strong working relationship to drive solutions for their shoppers and baskets for their retailers. Discover how these CPG giants look to each other to share best practices and understand key learnings that can be applied to their respective businesses to the benefit of their end consumers.</div> <div>In this session, you will learn:</div> <ul><li>Why the Mondelez and Coca-Cola partnership works.</li> <li>How, despite the changing landscapes externally and internally, they continue to work together.</li> <li>How the benefits outweigh the costs.</li> </ul>

<div> <div> <p dir="ltr">Knowing what’s in that cereal, peanut butter, or other grocery product has never been more important to shoppers than it is today. This is especially true for millions of American households with severe food allergies or dietary restrictions.</p> <p dir="ltr">But how do we address label transparency in a way that effectively meets these shoppers' needs and ultimately motivates them to make purchases? In this presentation you’ll learn:  </p> <ul dir="ltr"><li>What shopping for severe food allergies and dietary restrictions looks like <em><strong>among real shoppers</strong></em></li> <li>What label<strong><em> transparency really means</em></strong> to shoppers and how they evaluate a <strong><em>"trustworthy" label</em></strong></li> <li>The <em><strong>impact of effective vs. ineffective label transparency</strong></em> on shopper behavior</li> <li>What this all means to brands, and <em><strong>what they should do about it</strong></em></li> </ul></div> </div>

<div>Today’s shoppers have come to expect targeted and personalized ad experiences. Shopper data, digital media and sales-based analytics are at the core of strategies allowing CPG and retail marketers to deliver relevant, effective digital messages to consumers. Join senior executives from Albertsons Companies and its partners Quotient and Facebook, to learn how they are delivering targeted, personalized and optimized programming focused on driving sales.</div> <div>In this session, you will:</div> <ul><li>View new, powerful technologies and capabilities being deployed to power campaigns.</li> <li>Learn from campaign results and what this means for the shopper, Albertsons and its CPG partners</li> <li>Understand how current tactics and strategies are enabling new models of digital-first marketing for the sector</li> </ul>

<div>Transparency fears are real and often differ from one discipline to another. But don’t let that stop your company from creating a successful transparency initiative. Procter & Gamble’s Trade Standards Director Erin Hennessey discloses the road map that steered the CPG market’s biggest transparency initiative to date. Learn how a shared commitment to the consumer united c-suite champions, a multifunctional team, and a single leader who stayed true to the vision.</div>

<div>Today's millennial are savvy when it comes to shopping and they seek out brands that deliver transparency and authenticity. Since 1933, illy has been serving the unmistakable velvety taste of its coffee around the globe and has operated in a way that has strong appeal to the values of millennials. This session details how illy activated core tenants of its brand to reach this audience with an omnichannel promotion that centered around the idea of enjoying coffee as a way to fuel passion in their lives. </div> <div> </div> <div>In this session, attendees will learn:</div> <ul><li>How to mine for true authenticity in your brand to connect with millennials. </li> <li>How to identify and support shopper's passion. </li> <li>How to facilitate the creation of user-generated content (UGC) to support your brand. </li> </ul>

<div>The multi-screen, always on environment has created a cluttered landscape which left millennial consumers distracted and brands struggling to compete for their attention. Learn how Johnson & Johnson leverages product sampling to capture this audience across multiple channels. The Listerine team will discuss how they integrate e-commerce sampling into new product launch plans while showcasing the power of creating a "surprise & delight" moment. </div> <div> </div> <div>In this session, attendees will:</div> <ul><li>Understand the new era of sampling - a critical tactic in generating trial and HHP.</li> <li>Review Listerine's Ready! Tab sampling strategy and how Johnson & Johnson engages on-the-go millennials through e-commerce and in-store sampling activation. </li> <li>Learn how CPG brands can build incremental value by introducing their products to qualified shoppers who have adopted e-commerce as a lifestyle choice. </li> </ul>

<div>The effects of Millennial and Generation Z consumers and the impact of their purchasing decisions are showing in the food and beverage new product development process. New product success is driven by a number of factors, but one of the newest and most dominant trends among younger generations is sustainability. These consumer groups are seeking products across all aisles that are not only good for their health, but for the environment. They also expect companies to practice what they preach, by showing concern for the environment and creating transparency during the manufacturing process.</div> <div> </div> <div>In this session, attendees will learn how:</div> <ul><li>Consumers are seeking products that are good for their health and offer transparency such as what ingredients are in the product, where they came from and what purpose they serve.</li> <li>New successful new product launches highlight environmentally friendly and natural products – even in home goods, personal care and healthcare</li> <li>The key to optimizing the natural/organic trend is to understand what differentiates and drives shoppers to buy these products, and to identify the patterns in their purchase behaviors that can be leveraged for incremental growth.</li> </ul>

<div> <p style="margin:0px 0px 7.5pt;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span style="white-space:normal;"><span><span style="word-spacing:0px;"><span style="background-color:#ffffff;"><span><span><span style="font-family:Arial, sans-serif;"><span style="color:#333333;">With the rapid growth and evolution of e-commerce, it can seem intimidating to<span style="background-color:#ffffff;"> brands </span>who are used to working more with physical retailers.  So how do we do this in the e-commerce world?  Our panel discussion will show how working with e-commerce and omnichannel retailers by focusing on their shoppers and collaborative ways of working is the key to mutual growth.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <div style="margin:0px 0px 7.5pt;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span style="white-space:normal;"><span><span style="word-spacing:0px;"><span style="background-color:#ffffff;"><span><span><span style="font-family:Arial, sans-serif;"><span style="color:#333333;">In this session, attendees will:</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div> <ul><li class="m_8856086306592275959gmail-m_-1582168144500713971gmail-m_-4649749530636224696" style="margin-left:0in;color:rgb(51,51,51);margin-bottom:7.5pt;"><span style="font-family:Arial, sans-serif;">Understand the importance of great knowledge of e-commerce and omnichannel in unlocking growth</span></li> <li class="m_8856086306592275959gmail-m_-1582168144500713971gmail-m_-4649749530636224696" style="margin-left:0in;color:rgb(51,51,51);margin-bottom:7.5pt;"><span style="font-family:Arial, sans-serif;">Discover the opportunities for innovation, activation and longer-term strategy a collaborative approach to eCommerce represents</span></li> <li class="m_8856086306592275959gmail-m_-1582168144500713971gmail-m_-4649749530636224696" style="margin-left:0in;color:rgb(51,51,51);margin-bottom:7.5pt;"><span style="font-family:Arial, sans-serif;">Be able to ask the panel questions as part of an open Q&A session at the end of the discussion</span></li> </ul></div>

<div> <div>The rise of experience stores creates high expectations for shoppers, and one in three shoppers will walk away from a brand they love after just one bad experience in store. With a focus on premium experience through retail innovation, LG uses a balance of technology and design to create a frictionless shopper journey as they lead the electronics space with connected home and AI.</div> <div> </div> <div>In this session, attendees will:</div> <div> </div> <ul><li>Explore how LG has created an innovation pipeline to identify scalable technology and creative solutions that bring the retail footprint to life for shoppers</li> <li>Learn how data collection in retail amplifies the cross-category connected home shopping experience.</li> <li>With a shopper-driven mindset, learn how LG uses retail technology, social and mobile to create a frictionless journey through the path to purchase.</li> </ul></div>

<div> <div><b>Understanding retailers and shoppers is part of Andy Murray's DNA as a veteran industry executive who knows firsthand all sides of the business, having worked in consumer goods, as an agency executive, and most recently at the world's largest retail chain — on both sides of the pond. Previously Walmart’s SVP of Creative and Customer Experience in Bentonville, Murray joined Walmart's British supermarket operator Asda in 2016 as Chief Customer Officer with the goal of bringing a new dimension to the UK chain’s strategy, merchandising and value proposition. </b></div> <div> <p dir="ltr"><b>Murray will be joining us at P2PSummit to share his expertise about the current state of retail and the future potential it holds in a candid conversation with FCB/Red president Tina Manikas. Using his unique global perspective, Murray will discuss the key trends that are driving strategy not only for retailers but also for product manufacturers. He’ll also examine how dramatic shifts in consumer behavior driven by technology have altered the traditional retailer-manufacturer relationship and the impact those changes are having on the shopping experience. Looking for a roadmap to future success at retail? You might find it here.</b></p> </div> </div>

<div style="text-align:center;"> </div> <div style="text-align:center;">Shopper Marketing Celebration</div> <div style="text-align:center;">Hosted by:</div> <div style="text-align:center;"> </div> <div style="text-align:center;"><img alt="" height="59" src="https://swoogo.s3.amazonaws.com/uploads/full/275735-5ca7c8caa852e.png" width="100" /></div> <div style="text-align:center;"><img alt="" height="29" src="https://swoogo.s3.amazonaws.com/uploads/medium/283737-5cc2fdc37bd11.png" width="100" /></div> <ul><li>Reception</li> <li>Dinner</li> <li>Hall of Fame & Shopper Marketing Effie Awards Presentation</li> </ul>

<div style="text-align:center;"><strong>Hosted by:</strong></div> <div style="text-align:center;"><img alt="" height="45" src="https://swoogo.s3.amazonaws.com/uploads/medium/267873-5c94eac482273.jpg" width="200" /></div>

<div>Registration is open to pick-up your badge and on-site materials </div>

<div> <div><b>Tom Szaky, recycling expert, visionary and author, sets out to do the impossible - eliminate all waste. With a startling seventy-nine percent of waste present in landfills today that can be recycled, the CPG industry was poised for responsible reuse and recycling to propel the world towards eradicating overconsumption and waste.</b></div> <div> <p>Some of the world’s largest CPGs — Procter & Gamble, Unilever, Nestlé, PepsiCo, Danone, Mars Petcare, Mondelēz International -- are partnering on an innovative solution to limit future waste. They are working with TerraCycle on a project known as<b> Loop</b>, which offers consumers an alternative to recycling and a new way to shop, for about 300 items and counting  — from Tide detergent to Pantene shampoo, Häagen-Dazs ice cream to Crest mouthwash — all in reusable packaging. After using the products, customers put the empty containers in a Loop tote on their doorstep. The containers are then picked up by a delivery service, cleaned and refilled, and shipped out to consumers again.</p> <p>Hear first hand from Szaky about the Loop program rollout in the US and abroad, and how Loop aspires to be an engine for brands to catapult this new model of packaging, as well as an engine for retailers to embed the offering into e-commerce as well as physical stores.</p> </div> </div>

<div>How does Walmart, the world’s largest retailer, use data and science to deliver exceptional customer experiences, both on the newly launched Walmart.com and in its 6,000+ stores? Ray Boyle, VP Data Transformation, will discuss how Walmart as a world-class technology company is leveraging artificial intelligence and machine learning to fuel growth and drive efficiencies.  Finally, he will also expand on how Walmart is partnering with suppliers around the world to enable its evolution into a digital enterprise through data-driven decisions and automation.</div>

<div> <div>With the rapid penetration that smartphones have made within our society, location-based marketing has become a key resource for brands driving consumers further down the path to purchasing their products. With this quick growth has come a varied and oftentimes confusing set of strategies that marketers must evaluate. </div> <div>inMarket will be hosting an informative and interactive session detailing the categories of mobile campaigns that every marketer should be familiar with as well as the strategies that make them successful. </div> <div> </div> <div>In this session, attendees will explore:</div> <ul><li>Detailed elements of Geofencing, Geotargeting, Geo-conquesting and Proximity Marketing.</li> <li>Interactive Case-Studies showcasing real-world brand campaigns.</li> <li>Simple step-by-step playbook for formulating location-based strategies for any brand. </li> </ul></div>

<div>E-commerce has changed day-to-day retail in many ways, including assortment strategy, innovation rollout, investment partnerships and vendor perceptions. How has it changed the relationship between retailers and consumer goods manufacturers? </div> <div> </div> <div>In this session, attendees will examine:</div> <ul><li>What omnichannel issues are top of mind for retailers right now?</li> <li>How has omnichannel changed the consumer goods conversation with both merchandisers and senior leaders?</li> <li>How will impact long-term partnerships and success? </li> </ul>

<div> <p style="margin:0px;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span style="white-space:normal;"><span><span style="word-spacing:0px;"><span style="background-color:#ffffff;"><span><span><span style="font-family:Corbel, sans-serif;"><span style="color:#000000;">As any marketer will tell you, a new product launch is a significant undertaking that requires teamwork and touches every part of the business. In order to drive results, you need to understand your audience deeply and craft an approach that resonates with shopper wants and needs. This presentation will cover how leading brands partner with ratings and reviews leader Bazaarvoice to collaboratively go-to-market and ensure new product success by tapping into each phase of the consumer decision journey.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p style="margin:0px;"> </p> <p style="margin:0px;"><span class="m_3555141617562741749gmail-im" style="font-size:small;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span style="white-space:normal;"><span><span style="word-spacing:0px;"><span style="background-color:#ffffff;"><span><span><span style="color:#500050;"><span style="font-family:Corbel, sans-serif;"><span style="color:#000000;">Attendees will learn: </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <ul style="color:#222222;font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-weight:400;letter-spacing:normal;text-transform:none;white-space:normal;word-spacing:0px;background-color:#ffffff;margin-bottom:0in;margin-top:0in;" type="disc"><li style="margin:0px 0px 0px 15px;color:#000000;vertical-align:baseline;"><span style="font-family:Corbel, sans-serif;">Methods for partnering on user-generated content collection pre-launch</span></li> <li style="margin:0px 0px 0px 15px;color:#000000;vertical-align:baseline;"><span style="font-family:Corbel, sans-serif;">Strategies for building product detail pages that highlight what shoppers love about your brand</span></li> <li style="margin:0px 0px 0px 15px;color:#000000;vertical-align:baseline;"><span style="font-family:Corbel, sans-serif;">How Bazaarvoice helps turn ratings and reviews into actionable product insights</span></li> </ul></div>

<div>Nielsen and Catalina have vast amounts of consumer sales and behavior data - well beyond coupons. How can CPGs and retailers leverage this data for their transparency initiatives, enter new markets and experience growth in declining categories?</div>

<div>Panel Moderator: Ronak Sheth, CEO, Label Insight</div> <div> </div> <div>Consumers' expectations of the shopping experience continue to rise. These leading tech companies equip omnichannel retailers and CPGs with the tools they need - from package design to artificial intelligence, to augmented reality and e-commerce analytics - to meet consumers' demands for transparency and a better shopping experience. But how does a brand or retailer decide which new tech is the right investment, given where the future of e-commerce is headed?</div> <div> </div> <div>In this panel session, attendees will:</div> <ul><li>Gain insights in working with large food and beverage manufacturers' SmartLabel content, which is often useful beyond regulatory use within other departments.</li> <li>Hear best practices to alleviate the complexities that CPG companies face in managing their data to succeed with transparency initiatives for their shoppers. </li> <li>Learn how to evaluate the latest technologies available that are fueling e-commerce innovation, from Amazon to rising online retailers. </li> </ul>

<div> <div>The retail industry has undergone a significant transformation over the past decade, based upon changing consumer behavior, advancements in digital capability, shifting demographics, and evolving consumer preferences. Given this evolution, retailers and vendor partners need to be focused on adapting and remaining ahead of this evolution. Understanding the areas of focus retailers are trying to solve is vital to delivering total solutions value that is meaningful and sustainable. In this session, you'll learn about the three consistent objectives vital for business planning and execution across the retail spectrum: </div> <ul><li>Differentiated Customer Experiences </li> <li>Operational Efficiency</li> <li>Layered Personalized Engagement</li> </ul></div>

<div> <p dir="ltr">Delivery services, digital assistants with voice skills, payment schemes and shopper apps are all changing the nature of our relationships with brands and event the act of shopping. This session is about understanding the myriad transformational services and technologies that are blurring the lines between traditional retail and what most of us would consider "services". </p> <p dir="ltr">With digital assistants poised to make more and more buying decisions on our behalf and delivery services literally fitting in between our relationship with retailers and brands, we now can imagine a world where services, brands, retailers and others are all compellingly equipped to provide for our needs and wants, and in new ways. These developments matter because shoppers now have more choices and options than ever before. If retail is a dance that retailers have traditionally led, it now seems that brands and services are equally capable of leading, maybe even more capable than retailers.</p> <p dir="ltr">In this provocative session led by <strong>distinguished faculty member </strong>Curt Munk, you will learn about: </p> <ul dir="ltr"><li>The importance of staying shopper-centric as the retail industry changes.</li> <li>Why brands are in a unique position in 2019 to serve shoppers directly as the role of the retailer undergoes profound transformation.</li> <li>Rules for how our industry should embrace services and prepare for digital assistants shopping on our behalf. </li> </ul></div>

<div>With today’s consumers being urged to “shop the perimeter” for healthy foods, foot traffic in frozen aisles – and the brands that reside there – have been in decline. That’s why Tyson decided to focus on driving families frustrated by mealtime planning into Kroger stores and down the frozen aisle, directing them to Tyson Grilled & Ready Fully Cooked Frozen Chicken. How? With a multi-media go to market strategy, that included Kroger Precision Marketing tactics and a highly targeted consumer influencer program designed to spark trips to retail, recipe usage, content creation and authentic product reviews.</div> <div> </div> <div>In this session, attendees will learn:</div> <ul><li>How the Tyson Chicken team combined their internal data with data from Kroger's 84.51 subsidiaries to identify the target demographic.</li> <li>How they identified and activated thousands of that target audience to drive trips in stores and down aisles. </li> <li>How a unique product experience bridged at-home, online and in-store to boost both brand metrics and sales. </li> </ul>

<div> <div>Everyone talks a big game of personalization, but industry efforts to date have fallen short. Inmar has found that the secret to cracking the code is to combine the power of big data, advanced analytics and domain expertise with a shift in focus to meeting individuals’ needs.</div> <div> </div> <div>During this session, we will share 3 case examples showing how Inmar brings the promise of personalization to food retailing and marketing today and where we’re headed in the future.</div> </div>

<div> <p>As one of the most successful female beach volleyball player in the world, Misty knows that greatness doesn't just get served to you. </p> <p>Known for her electric dynamic with long-time teammate, Kerri Walsh Jennings, her insights on teamwork, building trust and accountability are unrivaled.</p> <p>Join us for the closing keynote on <strong>Friday, May 17</strong>, where Misty will discuss the motivation and tireless efforts it takes to overcome obstacles, all while honing in on fundamental skills including teamwork, collaboration, grit and determination. </p> <p><strong>And that's not all! A handful of lucky keynote attendees will get something extra special. </strong></p> </div>