Backed by the member community of the Path to Purchase Institute, P2PSummit secures the industry's best content from its most prominent speakers.
Check out our list of speakers, their bios and session decriptions below.
2018 P2PSummit Speaker Lineup
John Mount Mount
VP, Sports Marketing
The Coca-Cola Company
At-Home Media: Unlocking the Opportunity with Millennials
Brooke Niemiec
Chief Marketing Officer
Ellicit Insights, LLC
Geek Nerd Suit: The Keys to Customer Centricity Success
Adrianna Nowell
Director of Product Marketing
Bazaarvoice
The Consumer Generated Launch Pad – A Propellant for New Category Success
Sandra Oldaker Oldaker
RCM AMM, WM
The Clorox Co.
Insights-Based Growth: Elevating a Brand Through Collaborative Activation
Abbey Oslin
Account Supervisor
Catapult Marketing
Insights-Based Growth: Elevating a Brand Through Collaborative Activation
Rachel Pender
Executive Vice President of Sales and Marketing
Brandshare
How to Engage E-Commerce, Online & In-Store Grocery Audiences for New Product Launch Marketing
Chris Perry
VP, Education
Edge by Ascential
Succeeding in the Age of Amazon
The D2C Dilemma: Should Your Brand Launch a Direct-to-Consumer E-Commerce Model
Mary Rodgers
Director of Marketing Communications
Cuisinart
Driving Marketing Innovation Through Social Technology
Jay Scherger Scherger
VP, Digital & E-Commerce, Customer Strategy & Activation
84.51
The Store as a Digital Channel
Art Sebastian
Vice President, Digital Shopping & E-Commerce
Meijer Inc.
The Three Kings - Focusing On What’s Most Important
Matt Seitz Seitz
Sr. Segment Marketing Manager
T-Mobile USA
Engaging B2B Customers with Technology Along the P2P
Ted Souder Souder
Head of Retail
Moonshot Thinking: Are You Ready, Willing & (Most Importantly) Able?
Taylor Steele Steele
E-Commerce Manager, Marketing
Burt's Bees
The Consumer Generated Launch Pad – A Propellant for New Category Success
Mindy Stone
Customer Director, Shopper Marketing
Mondelez International
Digital Disruption: Succeeding in a Fast Changing CPG and Retail Marketplace
Greg Stuart
CEO
Mobile Marketing Association (MMA Global)
Getting Past the BS of Marketing Measurement
Michael Tilley
Biscuit Lead Shopper Marketing
Mondelez International
How to Engage E-Commerce, Online & In-Store Grocery Audiences for New Product Launch Marketing
Elizabeth Tung Tung
Associate Director, National Shopper Marketing
The Clorox Co.
Insights-Based Growth: Elevating a Brand Through Collaborative Activation
Steven West
VP of Sales & Business Development
Snipp Interactive Inc.
Channel Challenges: Forging a Future in the New Retail Environment
Ryan Wiedmann Wiedmann
Global E-Commerce Director
Newell Brands
How to Detect Purchase Intent in an Omnichannel World
Christopher Witte Witte
VP, Total Store Leadership
Tyson Foods
Journey to Top Tier Shopper Marketing Organization: A Case Study
Scott Young
Global CEO
PRS IN VIVO
“Nudging” the Omnichannel Shopper: Applying Behavioral Economics In-Store and Online
OLGA YUROVSKI
Founder & CEO
Shopperations Research & Technology
Bridging Brands and Sales Silos: Why and How Shopper Marketers Must Step Up